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SUMMARY: Beautiful, high technology aircraft are great, but do NOT guarantee commercial success, in the end its about meeting customers’ needs rather than on selling a ‘product’, and here lies the problem with Bombardier’s CSeries sales. The company came out with its so-called “game changer” in July, 2008 (yes 9 years ago and yet only 320 orders today), with claims it is 20% more fuel efficient and has 15% lower cash operating costs than currently produced aircraft with a fantasy forecast that 7,000 aircraft over 20 years will be delivered in the 100 to 150 passenger segment ? and it all sounded like they had a “winner”. BUT with low fuel prices and interest rates and airlines up-gauging from smaller 100-150 passenger airliners, the CSeries ‘benefits’ have fallen on deaf ears with airline executives, unless a huge +65% discount is offered to make the deal (e.g. LH, DL, AC, etc.), yet the only CSeries deal done in the past 12 months since the hugely discounted 75 x CS100 deal with Delta Air Lines (Loss to Bombardier of $+/-525M), has been 2 x CS300’s to little known Air Tanzania ? Meanwhile Airbus has accumulated 5,056 orders for its A320neo line and Boeing’s Max line has 3,703 orders. Is there a lesson here for OEM’s ? Off course, “don’t count your chickens before they hatch”.

Check out previous Articles on Bombardier, Commercial Aircraft, Low Cost Airlines, General Aviation, Regional Airlines to Airline Management and Mergers and Acquisitions https://www.linkedin.com/in/tomas-chlumecky-3200a021/recent-activity/posts/   We forget that high tech fantastic aircraft do not add up to commercial success (PHOTOS BELOW: Concorde (Mach 2+ airliner), Canada’s Avro C-102 Jetliner (2nd jet airliner to fly after the … Continue reading

SUMMARY: Canada’s WestJet Airlines, is planning to start a new ultra low cost carrier (ULCC) later this year with 10 x B737-800’s. This will be the first time that a low cost carrier (LCC) that re-positioned itself into a hybrid airline, goes back and starts a ULCC and goes after a market segment they abandoned years before. This is so badly needed in Canada where the top two airlines have a duopoly and control 85% of the domestic capacity, and till today there is NO real low cost carrier (LCC) in Canada, the only major developing country in the world not to have one. In fact, NO US based low cost carrier competes in the Canadian market (yet), and its why +5 million Canadian passengers drive across the US border every year to fly from US airports to save on air travel, by using lower cost US airlines. A ridiculous passenger spillage that no one seems to care about, while the only low cost airline right now coming into Canada is Iceland’s fast growing WOW Air with very low priced deals to Iceland and Europe. The ultra low cost model is growing and even now the US big 3 airlines (DL, UA and AA) are experimenting with their new “Basic Economy” pricing, no amenities, everything ‘extra’ approach, good idea or a dilution of their brands ?

So WestJet Airlines, once Canada’s LCC is starting all over again with another LCC airline of its own ? is this to counter the growing competion from Air Canada’s “LCC” rouge, and the new Canadian planned start-ups like Canada Jetlines, Fly Too (Enerjet with Indigo partners) and NewLeaf now that foreign ownership of a Canadian … Continue reading